Strategic Google Ads Consultant for Ecommerce & Lead Generation

I'm Francisco Calderon, a senior Google Ads consultant with more than a decade of experience helping ecommerce brands, SaaS companies, luxury real estate firms, local businesses, and lead-generation organizations grow through paid media.

Over the years, I've personally managed more than $5 million in Google Ads spend, generating over $10 million in revenue for 50+ clients across the Americas and Europe. Monthly advertising budgets have ranged from a few thousand dollars to more than $500,000.

In addition to my hands-on marketing experience, I hold an MBA dual-degree from EGADE Business School at Tecnológico de Monterrey and the University of San Diego. This combination of business strategy and performance marketing allows me to approach advertising as an investment decision—aligning acquisition efforts with profitability, customer value, and long-term growth.

As a boutique consultant, I work directly with founders, CMOs, and in-house marketing teams to build and optimize campaign structures, tracking systems, and bidding strategies that drive measurable business outcomes.

Fluent in English and Spanish, and based in Mexico, I partner with companies worldwide. My role extends beyond campaign management: I help businesses connect advertising spend to revenue, improve decision-making through accurate data, and build scalable systems for sustainable growth.