Case Studies

Selected outcomes from a decade of paid media.

Ecommerce / Performance Max

GIBBON USA

Scaled monthly revenue from $80k to $200k

A complete restructure of Performance Max and Shopping campaigns plus tighter conversion-value signals delivered profitable, sustained scale.

+250%

Revenue growth

5.2×

Average ROAS

Luxury Real Estate / Lead Gen

Selling 2–4 luxury condos per month

Rebuilt the account around high-intent Spanish-language search, removed 100+ low-intent keywords and added a disciplined negative-keyword strategy.

100+

Negative keywords added

−40%

Cost per qualified lead

Ecommerce / Small Budget

500%+ ROAS lift on a constrained budget

Tight Shopping structure, smart-bid pacing and ruthless query mining turned a small ad spend into the company's most profitable acquisition channel.

+500%

ROAS improvement

−35%

Wasted spend

SaaS / Subscription Ecommerce

200% sales growth with 30% lower spend

Migrated to Performance Max with deep conversion-value signals. Sales doubled while ad spend dropped — the company has grown 10× over six years.

+200%

Sales growth

10×

Long-term company growth

Lead Generation / Mortgage

Cut cost per lead in half — without losing volume

Segmented campaigns by top-performing states, refined match types, and tuned Target CPA to lift lead quality while protecting pipeline volume.

−50%

Cost per lead

+38%

Lead-to-close rate

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